HALL Park: The Vision Behind One of North Texas’ Most Influential Mixed-Use Developments

There’s a certain kind of vision that doesn’t make sense to everyone at first. In the late 1980s, Craig Hall looked at 160 acres of undeveloped land in a small North Texas town called Frisco — population: roughly 6,000 — and saw something no one else did. 

He bought it anyway. 

At the time, the Dallas real estate community was skeptical. Why build here? Why now? The land was far from the action, far from the established office corridors, far from everything. But Hall had a conviction: that growth would move north, and that when it did, he wanted to be ready. 

That bet has paid off in ways that are almost hard to comprehend. 

A City That Grew Up Around a Vision 

When HALL Group broke ground on the first building at HALL Park in 1997, Frisco was still a quiet suburb. By the time that building opened in 1998, few could have predicted what the next two decades would bring. 

Frisco didn’t just grow — it exploded. It has ranked as one of the fastest-growing cities in America for years running, surging from that small town of 6,000 to a thriving city of more than 150,000 residents. Major corporations, world-class sports facilities, top-ranked schools, and a wave of new residents followed. The Dallas growth corridor moved north, exactly as Craig Hall had envisioned. 

And HALL Park grew with it. Between 2001 and 2007 alone, 11 new buildings were constructed. The campus expanded to 1.8 million square feet, added lakes and landscaping, and unveiled the Texas Sculpture Garden — the largest private collection of contemporary Texas sculpture made available to the public. What had started as a bold real estate bet was becoming something much more significant: a genuine destination. 

More Than an Office Park 

By the time HALL Park reached 15 buildings and became home to more than 200 companies, something important had happened. The development hadn’t just kept pace with Frisco — it had helped shape it. As Frisco Mayor Jeff Cheney put it, Craig Hall is “one of Frisco’s first visionaries,” someone who “develops like few dare.” 

But vision doesn’t stand still. Around 2015, Craig Hall began asking a harder question: what should HALL Park become next? 

Office parks, he observed, faced the same risk as malls — the risk of becoming relics of a different era if they didn’t evolve. The answer wasn’t to abandon the office. It was to surround it with something far more compelling. 

A $7 Billion Reimagination 

In 2019, HALL Group unveiled a new mixed-use masterplan — a 20-year vision that would transform HALL Park from an acclaimed office park into a fully realized live-work-play community. The scope is extraordinary: approximately 9.5 million square feet of mixed-use space, with a total projected value of around $7 billion. 

Phase one alone was valued at half a billion dollars. It brought: 

• The Tower at HALL Park — a 16-story Class AAA office tower with private terraces on every floor, a corporate lounge, rooftop amenity decks, and 410,000 square feet of the most sought-after workspace in North Texas 

• The Monarch — a 19-story luxury residential tower that opened in October 2023, offering 214 residences steps from green space, dining, and the office 

• HALL Park Hotel — Frisco’s first Autograph Collection hotel, featuring 224 rooms, a chef-driven restaurant, and 20,000 square feet of event space 

• Kaleidoscope Park — a six-acre programmed public park owned by the City of Frisco, featuring public art, a children’s play area, a dog park, performance lawns, technology terraces, and the breathtaking Butterfly Rest Stop installation by world-renowned sculptor Janet Echelman 

What It Means to Work Here Now 

Today, HALL Park is something genuinely new in North Texas — and arguably in the country. It’s a place where 200-plus companies call home, where 10,000 employees arrive each day, and where the experience of going to work has been fundamentally reimagined. 

There’s art around every corner — over 200 works throughout the campus. There are walking trails, lakes, and green space that make up a third of the entire property. There are restaurants, a hotel, a public park, and a residential community. And there is a pipeline of future development still to come, including a new apartment and office building.

When Hall purchased that land more than three decades ago, Frisco had fewer residents than HALL Park has tenants today. Now, approximately 8,000 people visit HALL Park every single day — more than the entire population of Frisco when this story began. 

That number will keep growing. Because HALL Park isn’t finished. It’s just getting started. 

Interested in making HALL Park your company’s home? Explore available office space and spec suites here!