HALL Group has always looked ahead of trends and gone against the grain. In the late 1980s, the company purchased 160 acres of undeveloped land in Frisco, Texas when the city had a population of only 6,000 people. Despite the hesitation of the Dallas real estate community at the time, the company believed that the expansion of Dallas would continue to go north and in 1997, HALL Group began developing the first building at its master-planned office campus Hall Office Park.

Development continued to boom at Hall Office Park in the early 2000s as Frisco grew dramatically. Between 2001 and 2007, 11 new buildings were constructed, bringing the park to 1.8 million total square feet. Today, the recently rebranded HALL Park has 17 completed buildings and is home to 180 companies, and the City of Frisco has reached a population of more than 150,000 people.

HALL Park continues to redefine the office environment, a legacy that began with the completion of its first building in 1998.