A New Boomtown
Ahead of Its Time
HALL Group has always looked ahead of trends and gone against the grain. In the late 1980s, the company purchased 160 acres of undeveloped land in Frisco, Texas when the city’s population was a mere 6,000 people. Despite the hesitation of the Dallas real estate community at the time, company leaders believed that the expansion of Dallas would continue to move north. In 1997, HALL Group broke ground on the first building of what is today HALL Office Park.
Growth in early 2000s
Rapid development continued at HALL Office Park in the early 2000s as Frisco grew dramatically. Between 2001 and 2007, 11 new buildings were constructed, bringing the park to 1.8 million total square feet.
The campus added new roads, lakes, landscaping and the Texas Sculpture Garden, the largest private collection of contemporary Texas sculpture made available to the public. With over 200 works of art throughout the park and a unique, tranquil setting in nature, HALL Park had fulfilled its vision to become an office park unlike any other in the market.
Looking Towards the
HALL Park currently has 15 completed buildings and is home to 180 companies, and the City of Frisco has surpassed a population of more than 150,000 people shifting it from a rural area to a mid-sized American city in a span of three decades.
With Frisco’s continued growth trajectory and new neighboring developments joining the community, HALL Group began to look inward to determine the future of HALL Park. In 2019, HALL Group began development plans for a new mixed-use masterplan, focused on wellness, walkability, and sustainability. By 2024, HALL Park will have added a Class AAA office tower, boutique hotel and suites, luxury residential tower, 10-restaurant eatery and a 5.7-acre, community-centric programmed park.