Why Frisco?

Frisco, Texas is not just another city on the map—it’s a vibrant and dynamic community that consistently ranks as one of the best places in the nation to live, work, play, and innovate. Here’s why you should consider making Frisco your next home, office, or destination.

Frisco has been recognized as the #1 “Best Dallas Suburb” by Livability in 2024, and it’s easy to see why. The city is known for its high safety standards, having been named the “Safest City in America” by SmartAsset in 2023. Additionally, many professionals and families seek Frisco to live because of the highly rated public school education system provided by the Frisco Independent School District.

Despite these impressive rankings, the city has lacked options for luxury apartments—until now. In 2023, HALL Park opened its first residential tower The Monarch, which offers luxury living in the heart of Frisco. With one-, two-, and three-bedroom floor plans, including eight exclusive penthouses, living at The Monarch allows you to enjoy a lifestyle that blends personalization, convenience, and comfort.

Frisco is also a hotspot for career growth, ranking as the #10 “Best Job Market” by SmartAsset in 2024. With numerous top-tier corporate and entrepreneurial opportunities, it’s no wonder so many companies are relocating here. Here are just a few of the leading companies that call Frisco home: Home Depot Inc., Keurig Dr. Pepper, PGA of America, and T-Mobile USA.

At HALL Park, the campus boasts 15 office buildings across 162 acres and is home to companies representing a variety of industries ranging from engineering to real estate, with almost 200 companies calling HALL Park home. This number continues to grow as we prepare to open our newest office building, The Tower at HALL Park, this fall. The Tower will offer amenities and spaces that go beyond the office cubicle, with two terraces on every floor, a state-of-the-art fitness center, and two outdoor amenity decks perfect for enjoying the workday or hosting corporate events.

An exciting amenity for office tenants and Monarch residents alike is HALL Park Hotel, which will open as the first Autograph hotel in Frisco. Adjoining The Tower, HALL Park Hotel will offer intimate experiences with world-class art, innovative dining, and premium accommodations. Office tenants and Monarch residents will receive exclusive hotel perks such as discounted rates on hotel rooms and dining.

Frisco isn’t just about work; it’s also about enjoying life to the fullest. The city offers a variety of lifestyle venues, from high-end shopping centers such as Legacy West to world-renowned entertainment like The Star – The Dallas Cowboys World Headquarters and the PGA Frisco golf course.

Adding to Frisco’s list of destinations, Kaleidoscope Park will open this fall bringing another amenity to the city—a six-acre community-programmed park. The Park will offer awe-inspiring art and architecture, music and dance performances, family-friendly events, wellness programming as well as beautiful gardens and green spaces to relax, renew, and play. The Park will feature a children’s play area, a dog park, tech terraces, and much more for guests to enjoy.

Frisco is more than just a place to live; it’s a community where you can thrive personally and professionally. The city’s accolades, including being listed in the Top 100 “Best Places to Live” by Livability, speak volumes about its longevity, appeal, and growth for many years to come.