HALL PArk's $7B transformation is redefining Frisco with mixed-use development, cultural amenities, and forward-thinking design that fuels long-term city growth.
D Magazine: Why HALL Park Matters for City Growth and Real Estate
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Over the past two decades, Frisco has become one of the most compelling growth stories in the United States, a city defined by ambition, smart planning, and an unwavering commitment to quality of life. When Craig Hall first began investing in Frisco, the city had barely 5,000 residents. Today, it is a thriving economic powerhouse with a population that has expanded by more than 500%, earning national recognition for its momentum. In 2017, the U.S. Census Bureau named Frisco the fastest-growing large city in the country, noting its staggering 8.2% population increase from 2016 to 2017, more than eleven times the national growth rate. Families and corporations alike are drawn to Frisco’s strong job market, its location within the Dallas–Fort Worth Metroplex, and its exceptional public schools.
Frisco’s extraordinary growth is fueled by bold, forward-looking public and private investments that are transforming the city into one of the most dynamic destinations in North Texas. Major projects like the Universal Kids Resort—a first-of-its-kind 97-acre theme park opening in 2026—position Frisco as a regional tourism magnet, while large-scale developments such as PGA Frisco are reshaping the city’s economic and cultural landscape. “Frisco succeeds because its leaders think in decades, not years,” Hall has said, noting the city’s unique alignment between public and private vision. Frisco’s identity as a forward-thinking, innovation-driven city was designed not only to support rapid growth but to elevate the quality of life for generations to come.
Against this backdrop of rapid expansion and civic investment, HALL Group’s ambitious redevelopment of HALL Park is emerging as the city’s next defining milestone. The firm’s $7 billion, 20-year masterplan transforms 162 acres of what was once a traditional office park into a fully realized mixed-use district that blends office, residential, hospitality, retail, culture, and public space. At full buildout, the reimagined HALL Park will include more than 9.5 million square feet of new development, complementing the existing 2.6 million square feet of office space and over 180 companies that already call the campus home.
“Great cities need great districts, places where people can work, live, gather, and be inspired. That’s the future we hope to create at HALL Park, one that truly enhances the lives of families and the entire community,” Hall explains.
At the heart of the redevelopment is Kaleidoscope Park, a 5.7-acre, publicly programmed park created on land donated to the city of Frisco by HALL Group. Operated by the Kaleidoscope Park Foundation, the park represents a new cultural anchor for the community, one that is open not just to office tenants or residents, but to anyone seeking art, wellness, music, or recreation. Year-round programming, from outdoor concerts and fitness classes to family festivals, farmers’ markets, and community workshops, is designed to bring people together across ages and backgrounds.
“I love seeing people from all walks of life playing together in the ‘sandbox’,” Hall says. “When you combine the park with great places to eat, wonderful paths to walk amongst art, and spaces to simply enjoy nature, it leads to a more balanced and enhanced way to live and work. That’s what makes HALL Park so special.”
The park also expands upon HALL Park’s long-standing dedication to the arts: the campus already features more than 200 pieces of curated public art, including the renowned Texas Sculpture Garden. The next phase of HALL Park’s redevelopment will further expand Kaleidoscope Park with new water features, a performance stage and screen, and additional green space to accommodate Frisco’s growing community.
Surrounding the park, a collection of new buildings brings density and modern urbanism to the district. The Monarch, a 19-story luxury residential tower, introduces 214 high-end units with resort-style amenities and direct park access. Designed as a vertical oasis, it incorporates art throughout its common spaces and hosts weekly resident events such as Wine Down Wednesday, featuring HALL Wines. Across the park, HALL Park Hotel, part of Marriott’s Autograph Collection, adds 224 guest rooms, including 60 extended-stay suites, along with a pool and bar, over 20,000 square feet of indoor/outdoor meeting and event space, and Palato Italian Kitchen and Lounge, a chef-driven restaurant offering Italian classics morning through night.
Anchoring the business community is The Tower at HALL Park, a next-generation, amenity-rich office building designed for a post-pandemic workforce. Every floor includes two private terraces, blending indoor and outdoor productivity. A corporate lounge and outdoor amenity deck create additional touchpoints for collaboration, or just an escape from your desk, while the building’s direct connection to the hotel offers companies a seamless way to host traveling clients, conduct trainings, or facilitate relocations. Many tenants, such as The Standard Insurance Company, have cited this integrated hospitality access as a decisive factor in choosing the building. For The Standard, this was exactly the case.
“The Standard was very intentional about choosing a space that could support their national footprint,” said Rena Padachy, vice president of leasing at HALL Group. “Having a central hub with seamless access to a hotel for traveling employees and clients was a major factor in their decision. The integrated amenities at The Tower and HALL Park Hotel give them a turnkey solution that few other office buildings can offer.”
Collectively, these projects create a diversified ecosystem that strengthens Frisco’s long-term economic resilience. Mixed-use districts are known to mitigate market volatility by integrating multiple asset classes, and HALL Park is no exception. The redevelopment is projected to generate tens of millions in public amenity value, increase property tax revenue for the city, and support thousands of jobs across construction, retail, hospitality, and professional sectors. As the district matures, its walkability, cultural programming, and amenity-rich design are expected to enhance tourism, drive office demand, and elevate the overall quality of life for residents and workers.
Momentum continues to build. The recent announcement that Headington Companies will bring its acclaimed dining concepts, Tango Room and Commissary to HALL Park signals growing interest from notable regional operators. Commissary will offer a café, bakery, gelateria, espresso bar, and neighborhood market, providing a lively community hub for residents, office tenants, and park visitors. Tango Room, known for its “no jacket required” steakhouse experience, will be a refined dining destination in Frisco. From its famed New York strip to lobster corndogs and caviar martini, it is set to be a hotspot among office tenants and the community alike.
With its mix of civic investment, public art, wellness-focused design, and high-quality urban amenities, HALL Park is poised to become one of the most significant destinations in North Texas. As Frisco continues its extraordinary rise, HALL Park’s transformation is only beginning, but its impact will resonate across the city for decades to come. “Frisco’s story is still being written,” Craig Hall stated. “In developing HALL Park, we hope to help create and be part of an even more exciting and vibrant Frisco community.”
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