Local Profile: HALL Park Hotel Frisco Is One Of The Top New Hotels In America

Written by: Matilda Preisendorf from Local Profile

Frisco’s HALL Park Hotel officially earned a spot on the national stage. USA Today’s 10Best Readers’ Choice rankings named the hotel the #9 best new hotel in the country for 2026, making it the only Texas property to receive this distinction.

A Standard For Luxury In North Texas

Opened in October 2024 as part of the Marriott Autograph Collection, HALL Park Hotel quickly established itself as a premier destination for travelers seeking upscale accommodations in Frisco. With 224 contemporary rooms, the hotel caters to short-term guests, extended-stay visitors, business travelers and regional staycationers alike.

“When planning our long-term vision for Hall Park, we identified the need for a full-service, upscale boutique hotel in the heart of our new mixed-use development phase,” Craig Hall, chairman and founder of HALL Group, previously said. “Great thought went into every detail of the HALL Park Hotel, from the diverse art collection to the food and beverage offerings, and we look forward to welcoming both visitors to Frisco and locals to enjoy all the hotel and the adjacent park have to offer.”

Located adjacent to Kaleidoscope Park in Frisco, HALL Park Hotel blends urban sophistication with green space, giving guests scenic views and convenient access to the city’s growing offerings.

Amenities That Impress

HALL Park Hotel offers an array of amenities designed for relaxation and convenience. Guests can enjoy an outdoor pool with chaise-style seating, a 4,000-square-foot ballroom, a fitness center, a chef-driven restaurant, a lounge and a spacious patio. The property also features 20,000 square feet of indoor and outdoor meeting space, making it ideal for events and conferences.

The hotel’s Reserve Suites — 60 apartment-style suites designed for long-term stays — include kitchenettes, balconies and park views, creating a “hotel within a hotel” concept for guests seeking extended luxury stays.

Art plays a central role in the hotel’s identity, with over 100 curated contemporary pieces displayed throughout the property. Guests can enjoy a Napa Valley–inspired experience thanks to the Halls’ legendary wine expertise, seamlessly integrated into the hotel’s offerings.

Award-Winning Dining

The hotel’s onsite restaurant, Palato Italian Kitchen & Lounge, has already received national attention. Named the #8 best hotel restaurant in the country by USA Today 10Best in 2025, Palato features authentic Italian cuisine and interactive experiences like pasta-making classes. Executive Chef Eric Sakai, whose career includes experience in Michelin-starred kitchens, leads the culinary team.

According to USA Today, Palato stood out as a place that “goes the extra mile with superior service and one-of-a-kind touches,” further highlighting the hotel’s commitment to excellence.

A Growing Reputation For Frisco

Recognition from USA Today cements HALL Park Hotel’s place among the most innovative new hotels in the country and reinforces Frisco’s growing status as a destination for luxury travel, fine dining and lifestyle experiences. Between its art-forward design, Napa-inspired offerings and award-winning restaurant, the hotel has set a new benchmark for upscale hospitality in North Texas.