Frisco vs. Dallas: Where Should Your Company Plant Its Flag?

If your company is circling North Texas on the map, you’ve probably already made the bigger decision. Texas wins on taxes, talent, and cost of doing business compared to the coasts, and that part of the analysis is largely settled. What’s left is the harder, more local question: Frisco or Dallas?

Dallas-Fort Worth has led the nation in corporate headquarters relocations for seven consecutive years, pulling in 11 interstate or international moves in 2025 alone, more than Miami, Austin, Charlotte, or New York, according to CBRE. Since 2018, the region has captured more than 100 headquarters relocations, the most of any U.S. metro, per Fox News. For most companies, the question is no longer whether to come to North Texas, but which part of it makes the most sense for their business.

The Quick Take

Dallas offers scale: a deep, diversified urban core, the region’s largest concentration of Fortune 1000 headquarters, and a lower overall cost of living. Frisco offers a newer, master-planned business environment built specifically around relocating companies, with a cost structure that reflects its affluence and growth.

If your priority is an established financial and professional-services center with maximum talent depth, Dallas is the natural fit. If your priority is a turnkey campus built for how companies want to operate in 2026, Frisco has built its identity around exactly that.

The Case for Dallas

Scale and density of talent

Dallas competes on sheer depth. The city is home to 46 Fortune 1000 companies and 113 corporate headquarters that each employ more than 1,000 people globally, according to the City of Dallas Office of Economic Development. Downtown Dallas alone counts more than 135,000 employees and 14,000 residents, and the broader region draws on a civilian labor force of 4.1 million people, a pool surpassed only by Chicago, Los Angeles, and New York, per the city’s Choose Dallas economic development page. Dallas has also built a real claim to the nickname “Wall Street of the South”: Goldman Sachs is constructing an 800,000-square-foot, 5,000-person campus in Uptown, and the region ranks as the #2 metro in the country for finance jobs, per Dallas Economic Development.

Lower overall cost of living

On a pure cost basis, Dallas wins. Median home values in Dallas run around $295,300, well under half of Frisco’s, and the city’s overall cost of living sits close to the national average, according to CostToLive. For a company thinking about its workforce’s total cost of living, not just the corporate tax bill, that gap matters, especially for roles where compensation has to stretch further.

The Case for Frisco

Purpose-built for the companies moving here right now

Frisco is not trying to be a smaller version of Dallas. The city has been one of the fastest-growing in the country for over a decade, and its growth has been deliberately tied to corporate relocation rather than organic urban expansion. The Frisco Economic Development Corporation supported 14 corporate office relocations and expansions in fiscal year 2025 alone, including names like Deloitte, Chobani, Toyota Financial Services, and Public Storage, which relocated its global headquarters from Glendale, California, citing the “depth of talent and innovation” in North Texas. Public Storage chose to land that new headquarters here at HALL Park, one of Frisco’s flagship business campuses.

A campus model built around how companies actually want to work

CBRE’s 2026 headquarters relocation report points to a clear shift: companies are downsizing square footage and moving toward smaller, more flexible space, often a right-sized flagship office supported by a hub-and-spoke network of satellite locations. Frisco’s master-planned business parks were built around that same model. HALL Park is a useful case study: the campus is entering the next phase of its multi-billion-dollar masterplan, with a new Class A office tower underway offering move-in-ready spec suites alongside customizable shell space, plus a $14 million expansion of the adjacent Kaleidoscope Park and a 2027 dining lineup from Headington Companies. For the full rundown of what’s coming, the details are worth a look.

An affluent, fast-growing talent base

Frisco’s higher cost of living reflects its income profile. Median household income in Frisco runs roughly $78,000 higher than in Dallas, and the city’s school districts, new infrastructure, and amenity density have made it a consistent draw for executive and professional talent willing to pay a premium to live close to where they work. The city also isn’t a one-industry story: beyond HALL Park’s roster, Frisco is home to the PGA of America’s headquarters, the Dallas Cowboys’ world headquarters at The Star, and regional operations for companies like T-Mobile, Public Storage, and Keurig Dr. Pepper.

So, Which Should You Choose?

In practice, this isn’t really a binary choice between two competing cities. It’s a choice between two complementary parts of the same labor market. Companies in both cities draw from the same regional workforce, the same airports, and the same zero-state-income-tax environment. The real decision is about what kind of presence fits your company’s stage and culture.

• Choose Dallas if: you need maximum proximity to finance, professional services, or an established urban talent pool, and a lower overall cost of living is a priority for your workforce.
• Choose Frisco if: you want a newer, amenity-rich campus environment built specifically for relocating and growing companies, with room to scale and a workforce drawn to top-tier schools and master-planned living.

If Frisco fits your company’s next move, HALL Park is a good place to start. Explore the next phase of development, including The Terraces’ move-in-ready spec suites and the expanded Kaleidoscope Park, at hallpark.com/future-of-hall-park.