New Development Will Add Office, Residential, Hotel, Restaurant, Retail and Recreational Destinations



FRISCO, TEXAS (October 28, 2021) — Dallas-based developer HALL Group announced today the construction commencement of its new masterplan development that will evolve HALL Park, its existing 15-building, 162-acre office park in Frisco, Texas, into a dynamic mixed-use community. Slated to open in fall 2023, the current construction phase of the new masterplan — estimated at half a billion dollars and encompassing approximately one million square feet — will include a new Class AAA office tower, 154-key boutique hotel, 19-story luxury residential tower, a collection of 60 executive suites and a 10,000-square-foot food hall, all surrounding a programmed community park.

Programmed Community Park

“Craig Hall is one of Frisco’s first visionaries,” said Frisco Mayor Jeff Cheney. “He develops like few dare. In the case of HALL Park, he tore down two buildings to make way for a greater use, incorporating lifestyle elements, as well as first-class office space and a future, special place for the performing arts in Frisco. His investment in Frisco has helped grow the corporate presence in our city and will continue to impact Frisco for decades.”

Upon completion, the full masterplan – anticipated to span 20 years of future development – will encompass approximately 9.5 million square feet of usable mixed-use space with a total projected value of around $7 billion. Future development plans also include a performing arts center, the result of a public-private partnership between HALL Group, the City of Frisco and Frisco ISD.

“Since we opened our first office building in 1998 to the completion of this new masterplan, we will have been developing at HALL Park for over 40 years. A lot has changed and will continue to change during this time as we work to keep HALL Park at the forefront of what companies and individuals are looking for in mixed-use space,” said Craig Hall, founder and chairman of HALL Group. “The new masterplan will showcase some of the most progressive wellness technologies and sustainability practices available today, along with thoughtful spaces for community engagement, including the park and future performing arts center. Frisco has been a great community for us to be a part of, and we are excited to give back and be a part of its bright future.”


Today, HALL Park encompasses 2.2 million square feet of office space throughout 15 completed buildings housing a diverse array of 200+ companies. One-third of HALL Park is dedicated to green space and includes three miles of walking and jogging trails, over 200 works of art including the Texas Sculpture Garden, and an event lawn with kitchen and dining areas, a putting green and a bean bag toss court. HALL Park also delivers superior air quality to its users with bipolar ionization technology and an air purifying system in the elevators.

Project renderings are available HERE and a detailed project fact sheet can be found below. Rendering credits are included in each file name.



Ellen Burger, HALL Group | eburger@hallgroup.com | 770.402.2111


Founded in 1968, Dallas-based HALL Group is owned by founder and chairman Craig Hall and family. The multi-billion dollar diversified company is made up of several subsidiary brands, including: HALL Park, the $7 billion mixed-use master planned development that currently includes 15 office buildings and spans 162 acres in Frisco, Texas; HALL Arts Hotel and HALL Arts Residences in the Dallas Arts District; HALL Structured Finance, the entrepreneurial, value-add direct private lender to the real estate industry; HALL Wines, located in St. Helena and Rutherford, producing highly-rated Bordeaux varietals; WALT Wines, Napa Valley producer of handcrafted Pinot Noir and Chardonnay varietals; BACA Wines, producing luxury, craft Zinfandels; SENZA hotel, a Napa Valley boutique hotel and luxury resort; Thompson Palm Springs, a luxury boutique hotel opening winter 2022; Hyatt Place/Hyatt House, a dual branded hotel in East Moline, Illinois; Fairfield Inn & Suites Chicago O’Hare; and the HALL Collection, an immense collection of local and international art pieces located throughout HALL Group’s properties. For more information, visit hallgroup.com.


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